Post by account_disabled on Jan 22, 2024 3:39:33 GMT
When we mention this or that brand, a picture always pops up in our head. This could be a logo, color scheme, slogan or representative (face) of the company. It is these elements and many others that form the corporate identity, thanks to which we can identify the company we need among thousands of others on the market. If you remember, for example, the company’s slogan is already the first sign that next time you will buy a product of this particular brand. Brands go to great lengths just to be remembered by consumers and take their place in their market niche. Many people take it with their own face, that is, their corporate style. This is the most correct approach to winning an army of your consumers and, probably, the most honest. The main elements of corporate identity are: trademark; corporate font inscription (logo); brand block; corporate slogan (slogan); corporate color(s); corporate font set; corporate hero; constant communicator (the face of the company); other proprietary constants. All elements of the corporate identity must be unique and memorable. Therefore, it is not necessary that the elements of style, so to speak, burden a person, that is, they should not be very complex, but at the same time not very light, which do not carry any semantic load.
Well, now about each of the main elements in more detail. In the first place we have a trademark , it is also called a brand name, the word comes from the English trade mark. Wikipedia gives the following definition: Trademark (also trademark or trademark; ™) is a designation (verbal, figurative, combined or other) “which serves to individualize the goods of legal entities or individual entrepreneurs.” Do not forget that technical specifications must be registered. But since the trademark is very similar to the universal soldier Jane, it should be able to: facilitate the differentiation of goods or, on the contrary Country Email List create a difference; call products by their proper names; help to recognize the product; work with our memory to remember the product; tell about the biography of the product, its origin; provide all necessary information about the product; stimulate our inner child to buy a product; draw an image of a guarantee in our mindDesign and corporate identity development services Website Design Styles Psychology of color in advertising There are five main types of trademark : Verbal trademark. Approximately 80% of all products have this type of technical specification, among them Adidas, Coca-Cola and many others. A figurative trademark. This is a drawing or logo of the company.
For example, the well-known curved line of the sports company Nike or the eagle on biker clothing from Moto Harley Davidson. Volumetric is a sign in three dimensions. For example, a bottle of Coca-Cola water or a bottle of Versace perfume. An audio trademark that was previously used by radio stations and has now migrated to television advertising. Just remember the advertisement for flour, which has the following sign: “Your dough will not melt, your farm will not fail.” The message is that the flour is probably of high quality, and the sign works like a parasite. This is the beauty of this type of TK, they get stuck in your head for a long time and don’t want to leave there until they achieve their goal. Combined trademarks, which combine several types of the above. For example, a logo Logos - Fine Trademark In the second position is a branded font inscription (logo). A very element of corporate identity that almost every company has. This is an original drawing or an abbreviation of the company name, which should consist of approximately 4-7 letters; this is the word that is very easy for consumers to remember. Logos - corporate font inscription Then comes the corporate block, the task of which is to combine several elements of the corporate identity. The most common combination is a trademark and logo. For example, the company name for many coffee lovers is Starbucks and the logo in the form of a mermaid or nymph. This is who already sees what! There is nothing to say about the corporate slogan (slogan) . This is a corporate original motto that often speaks of the company’s values, this is their credo.
Well, now about each of the main elements in more detail. In the first place we have a trademark , it is also called a brand name, the word comes from the English trade mark. Wikipedia gives the following definition: Trademark (also trademark or trademark; ™) is a designation (verbal, figurative, combined or other) “which serves to individualize the goods of legal entities or individual entrepreneurs.” Do not forget that technical specifications must be registered. But since the trademark is very similar to the universal soldier Jane, it should be able to: facilitate the differentiation of goods or, on the contrary Country Email List create a difference; call products by their proper names; help to recognize the product; work with our memory to remember the product; tell about the biography of the product, its origin; provide all necessary information about the product; stimulate our inner child to buy a product; draw an image of a guarantee in our mindDesign and corporate identity development services Website Design Styles Psychology of color in advertising There are five main types of trademark : Verbal trademark. Approximately 80% of all products have this type of technical specification, among them Adidas, Coca-Cola and many others. A figurative trademark. This is a drawing or logo of the company.
For example, the well-known curved line of the sports company Nike or the eagle on biker clothing from Moto Harley Davidson. Volumetric is a sign in three dimensions. For example, a bottle of Coca-Cola water or a bottle of Versace perfume. An audio trademark that was previously used by radio stations and has now migrated to television advertising. Just remember the advertisement for flour, which has the following sign: “Your dough will not melt, your farm will not fail.” The message is that the flour is probably of high quality, and the sign works like a parasite. This is the beauty of this type of TK, they get stuck in your head for a long time and don’t want to leave there until they achieve their goal. Combined trademarks, which combine several types of the above. For example, a logo Logos - Fine Trademark In the second position is a branded font inscription (logo). A very element of corporate identity that almost every company has. This is an original drawing or an abbreviation of the company name, which should consist of approximately 4-7 letters; this is the word that is very easy for consumers to remember. Logos - corporate font inscription Then comes the corporate block, the task of which is to combine several elements of the corporate identity. The most common combination is a trademark and logo. For example, the company name for many coffee lovers is Starbucks and the logo in the form of a mermaid or nymph. This is who already sees what! There is nothing to say about the corporate slogan (slogan) . This is a corporate original motto that often speaks of the company’s values, this is their credo.